The iconic Hutch/Vodafone pug campaign of the early 2000s turned a little dog into one of India’s most beloved advertising characters. Starring a pug named Cheeka who followed a boy everywhere, the ads captured the brand’s promise of seamless connectivity. Created by Ogilvy & Mather for Hutchison Essar, the campaign remained popular even after the transition to Vodafone, with the pug continuing to feature in later creatives. Its lasting impact lies in how deeply it resonated with audiences. To t
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The Vodafone dog, famously known from the Vodafone (formerly Hutch) advertising campaigns in India, is a Pug. The most recognizable dog in the ads was named Cheeka. These ads helped popularize the Pug breed in India, with prices of the dogs increasing significantly after the campaign...... @topfans | PK Support PM
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