Nov 21, 2024 · What Is Split Testing? Split testing (also called A/B testing) compares two versions of digital content—like webpages, emails, or ads—to see which version performs best.

Mar 18, 2025 · That’s where split testing (sometimes known as A/B testing) comes in. Instead of guessing what might work better, you create and compare different versions of a webpage, email, or …

By comparing several versions of your web pages, such as your landing pages or homepages, a split test helps you identify which one has a better conversion rate for your visitors. When the split test is …

Split testing, or A/B testing, is the process of comparing two different versions of a web page to determine which one is most effective at converting visitors into customers. The original page is …

Apr 30, 2025 · Split testing is a method of experimentation, in which two different versions of a webpage are compared & evaluated to see which one has higher conversion rate and better metrics.

Apr 11, 2024 · Split testing (also known as A/B testing and multivariate testing) is an experimental method for improving website metrics (such as clicks or conversions) that involves publishing slightly …

Aug 13, 2025 · TL;DR: Split testing, or A/B testing, lets you compare two versions of your marketing to see which one converts better — so you can stop guessing and start growing. Split testing is a …