2 days ago · Customer research may be conducted via a variety of quantitative and qualitative methods such as interviews, surveys, focus groups, and ethnographic field studies. It also …

Master personas with our 2025 UX guide—build with real research, align teams, and future-proof your design career.

Customer Journey Maps – Tell Customer Stories Over Time Customer journey maps are research-based tools. They show common customer experiences over time To help brands …

Prioritize Actors and Scenarios Focus on specific customer personas and how they interact with your service. It helps you create a more targeted and actionable journey map. If you cover …

Learn more about UX surveys with the best practices, a step-by-step guide, and a questionnaire to conduct your survey.

May 5, 2025 · Research your users: Interview, survey, observe, or analyze behavior data. Look for patterns: What goals, needs, or behaviors group people together? Build your personas: …

Shadowing lets you understand existing behaviors so you can adapt your designs to those behaviors. Learn how to make the most of this user research technique.

The Take Away Affinity diagrams are highly effective for turning raw research into actionable insights, and the steps involved are simple: You begin with affinity notes —original user …

UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. UX researchers adopt various …

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to make the best designs. User researchers use …