Small businesses that offer services can use many of the same marketing methods used by businesses that sell physical products. Advertising, for example, works largely the same regardless of what's ...

Marketing is essential for any organization that wants to raise awareness about itself, its products or its services. As the famous saying goes, "He who has a thing to sell and goes and whispers in a ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

The financial sector is one of the most dynamic and fast-changing sectors in the world. As new financial products and services emerge, companies must be aware that traditional marketing strategies may ...