Not every college football program has a general manager. It’s not clear whether some necessarily want one, either. And the responsibilities of the role vary dramatically from school to school. But ...

Many SEC football teams, but not Georgia, have general managers with varied responsibilities. Georgia coach Kirby Smart says his staff divides general manager duties among multiple people. Some ...

Ten years ago, John Garrett’s job did not exist at the college football level. Named Duke football’s General Manager of Player Personnel in January 2024, Garrett joined a growing number of general ...

Former quarterback Andrew Luck has been hired as the general manager of Stanford football. Luck has been given full authority over the program, including personnel decisions, fundraising, and player ...

A new organizational role has come to the forefront of college football talking points: general managers. Across college football, many coaching staffs have hired general managers, in title, to become ...

College football programs are increasingly hiring general managers to navigate the new era of NIL and revenue sharing. Schools are bringing in executives from the NFL, business world, and other sports ...