Consider the humble paper towel. It’s often used to wipe up quick spills or serve as a substitute napkin. Kimberly Clark’s Viva brand, however, wants consumers to think about it as something more. The ...

When you’re cleaning up spills around the house, you want a paper towel that’s both strong and absorbent. The quality of paper towels can vary significantly, so many shoppers wait for their favorite ...

There's a hot new coupon out right now for Viva Paper Towels. It's good for $2.00 off any double roll package. It should make for some really cheap paper towels. This coupon is likely to go fast so ...

Kimberly-Clark's Viva paper towels has cut a deal with the Food Network to run 30-second interstitials on cook Sunny Anderson's show that aim to counter a category that traditionally is a bit too ...

Limited-edition pink VIVA paper towels hit shelves, with a goal of raising $100,000 for McGrath Cancer Care Nurses and providing world leading cancer nursing services across Australia. From early ...

CINCINNATI (AP) - Procter & Gamble Co. has picked up backing for its challenges to paper towel advertising by Kimberly-Clark Corp. The advertising industry's self-regulatory body recommends changes in ...

CINCINNATI — Procter & Gamble Co. has picked up backing for its challenges to paper towel advertising by Kimberly-Clark Corp. The advertising industry’s self-regulatory body recommends changes in ...

It's OK to love the quilt. That's what the National Advertising Division of the Council of Bett er Business Bureaus announced today after reviewing a complaint that Procter & Gamble made against ...

Virginia designer Lauren Liess posted a photo on Instagram of her farm table set for a lovely family dinner. There were purple clematis from her garden, vintage lucite and brass candlesticks, platters ...