Visual merchandising (VM) is quite hard to explain. When I say that I work for a store or I name a fashion brand, people think I’m a sales assistant. So I say that I do styling in the store: we design ...

How often do you walk into a store just to browse, only to succumb to buying something? Rather than blame your own weak will, it’s easy to absolve yourself of responsibility and lay fault with the ...

Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used ...

My mornings are quite precious. I’m up before the birds most days, so a shower and strong coffee are essential. I try to get to my stores as early as I can to make the most of the golden hours before ...