Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

That’s because poor sales have reportedly forced Apple to cut production and reduce the marketing budget for the Apple Vision ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

Apple is expected to unveil its Reality Pro headset in June with a view to shipping it toward the end of 2023, Bloomberg reported.

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple has reportedly scaled back production of its Vision Pro headset after demand failed to meet expectations, dealing an ...

Apple hasn't officially revealed sales figures from the Vision Pro. The company also declined to comment on this report to ...

CUPERTINO, Calif. -- The Vision Pro, Apple's first new product in seven years, will officially launch in stores on Friday in the US. The mixed reality headset is set to go on sale at Apple Stores ...

Apple Vision Pro, a virtual reality headset designed for spatial computing, is facing production cuts as sales remain weak.

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...