If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

Video is one of the most powerful ways to connect with an audience, blending visuals, audio, and storytelling to capture attention and drive engagement. More than just a tool for awareness, video is a ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

During its “Brandcast” this week, YouTube revealed a new strategy to insert ads into videos which will leverage AI to put those ads into the most important parts of a video. Every video has points ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel “Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech,” which ...

Chris has reported for various tech and consumer goods outlets over the past decade, including Android Police and MakeUseOf since early 2022. Previously, he has contributed to outlets such as ...

In her role as Contributing Editor, Streaming Media, Krefetz focuses on how technology will drive change in the media industry. She writes on Generative AI, adtech, and a wide range of cloud SaaS for ...