Ulta Beauty is the latest retailer to jump on the Mini Brands train — a surprise set of teeny tiny toys that look just like real products. The company who makes it is called ZURU, which has partnered ...

Ulta Beauty is taking the “beauty minis” craze to a new level. The retailer has joined forces with Mini Brands to develop a collection of more than 68 toy replicas of full-size products by brands such ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

IT Cosmetic's full coverage cream is an Ulta bestseller for good reason. Not only can it smooth the texture of your skin, it can also soothe, nourish, help minimize fine lines and wrinkles, and ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. This collection contains 68 replicas of popular beauty brands, ...