Toyota killed Scion in 2016, which was the final model year for the Japanese automaker’s youth-oriented brand focused on North American buyers. Not many people expected to hear anything again about ...
If there is one defunct car brand that I entirely miss, it would be the Toyota-based sub-brand known as Scion. Established in 2003 and sold exclusively in the United States and Canada, Scion attempted ...
View post: The 2027 Mercedes-AMG GLC 53 Isn’t on Sale Yet, but an Update Is Already Testing The Toyota bZ4X, the company’s first fully electric vehicle since a mid-90s RAV4 variant, is on the radar of ...
James Kelly didn't grow up knowing he wanted to be a writer, but once he fell into the whacky world of automotive journalism, he hasn't wanted to leave. In college, he found ways to make every paper ...
Anthony Capretto is an automotive journalist at CarBuzz with a background in Media Communications and Film from the University of Pittsburgh. Since joining in 2022, he’s covered industry news, EV ...
Toyota's Scion brand has not sold a car since 2016, when it closed operations and either discontinued or rebranded its products as Toyotas. Scion made a surprise appearance at this year's SEMA show in ...
Scion is back! Well, not really, but as a new side-by-side concept built specifically by Toyota and for this year’s Specialty Equipment and Manufacturers’ Association show in Las Vegas. The Big T is ...
Among the more unexpected reveals at the show, however, was the Scion 01 side-by-side concept. In addition to reviving the long-dead sub-brand, it also demonstrated Toyota’s interest in breaking into ...
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What happened to Scion?

Scion was supposed to bring younger buyers to Toyota. Instead, the brand faded away after just 13 years.