“I Have a Strategy No You Don’t — The Illustrated Guide to Strategy” by Howell J. Malham, Jr. (Jossey-Bass, $22.95). Strategy remains one of the most misused and misunderstood words in business. Most ...
The goal of DIY marketing is to give advisors and marketers some proven tools and ideas to help them make progress in their business. The “strategy wheel” is a discovery process that will force you to ...
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