To court Gen Z's affinity for spicy foods, Sprite has launched a global campaign. The "Hurts Real Good" campaign positions Sprite's crisp lemon-lime soda as the perfect foil for spicy cuisines like ...

Sprite has launched its “House of Heat” activation in Sydney with Wings and Tins, inviting Sydneysiders to feel the heat and take on a seriously spicy challenge, hosted by radio duo, Jimmy and Nath.