With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 and was created by Spotlight Strategies, a Franklin company that designs and prints promotional items. The design ...

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

Maureen Ballatori is the Founder + CEO of 29 Design Studio Branding & Marketing, an agency specializing in food, beverage and agriculture. In business, if you want to make complex ideas simple and ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...