If you’ve ever listened in on a group of Gen Alpha kids mid-Roblox session or watched their favorite TikTok creators, you know their language is a thing of its own. Somehow, it makes sense to them ...

You have probably heard it all over your Instagram feed this Christmas. This Gen Alpha trend has taken the internet by storm, ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Kids born between 2010 and 2024 have adapted a dialect all their own. When Natalie Boe listens to her two young sons talk with each other and their friends, she said it can be like listening to a ...

Born roughly between 2010 and 2025, Gen Alpha is the first generation to grow up entirely within the digital age. While previous generations witnessed the rise of technology, Gen Alpha is immersed in ...

If Gen Z is known as the side hustle generation, Gen Alpha may soon take the crown. A survey of 2,002 U.S. Gen Alpha and Gen Z individuals (ages 12 to 28) by social commerce platform Whop found that ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...