SCENTA’s debut at CES 2026 underscores its status as a global leader in the scent tech industry. As the No. 1 global seller ...

Whether you live in an apartment or a larger home, one thing we all love is a good scent. Whether you prefer something fresh and crisp or a more robust aroma, a pleasantly scented living space can ...

Scent matters. If a place smells good, we’re much more likely to have a pleasant experience there. Unfortunately, many air fresheners emit sickly or synthetic odors that are poor substitutes for the ...

Senior culture editor Erin Evans is a proud Pura owner of about a year and she said she’s gotten so many compliments about how good her apartment smells.

Ever had that moment before guests arrive when you look around and wonder what they’ll notice first? We all want our homes to ...

A woman with white hair sniffs a bouquet of freshly picked daisies. Source: Anastasia Shuraeva / Pexels The whiff of perfume that calls up the image of an old friend, the heady mix of spices that ...

As smart home technology evolves from functional integration to emotional connection, olfactory interaction is emerging as a ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers ...

A recall alert has been issued for a smart fragrance diffuser produced by Utah-based company Pura Scents because of a risk for magnets becoming dislodged, which can be hazardous if the magnets are ...