The Rolex GMT-Master II ref. 126710BLRO, known universally as the Pepsi for its red and blue ceramic bezel, is no longer a current production watch. As of April 13, 2026, the model had disappeared ...

The Rolex Pepsi is officially gone. On Tuesday at Watches and Wonders in Geneva, the Swiss watchmaker confirmed it had pulled the GMT-Master II ref. 126710BLRO from its catalog, ending the run of one ...

Over on Reddit, the regulars of the /r/rolex forum are celebrating the fact that they finally got one of their big guesses right. "We did it you sonsofbitches, we did it," writes user Sasquatchii. "We ...

We spoke to watch dealer David Silver about the legacy of the iconic model, from Bond to Brando ...

Add Yahoo as a preferred source to see more of our stories on Google. Even if you don’t know anything about watches, you’ve darn well heard of “Pepsi.” Pre-war commercial aviation looked completely ...

After much speculation, Rolex has finally discontinued its iconic GMT-Master II "Pepsi" pilot's watch. According to reports, the decision was made following years of manufacturing difficulties ...