This article is part of a Gaming Insights series paid for by Facebook. Players continue to spend more time in hardcore and midcore mobile games than in other genres, and have a surprisingly positive ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Mobile performance advertising platform, Vungle, has released its 2021 ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Mobile apps that use rewarded ads of any kind can potentially drive a 4x increase in retention over apps which do not, according to Tapjoy. The mobile marketing firm has released a new report called ...

With the augmented reality (AR) advertising market expected to reach $14.5 billion in 2027 (up from $3.4 billion in 2022), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) ...

SEOUL, South Korea--(BUSINESS WIRE)--Buzzvil, a global leader of rewarded ads platform, announced that it will provide its rewarded ad solution BuzzAd to U.S.-based reward mobile app ‘AppKarma.’ ...

MoPub has added new support for rewarded video ads. Starting today, publishers can manage this ad format from Unity Ads, AdColony, Vungle, and Chartboost. If you’re not familiar with rewarded video ...

Google AdSense is testing a new ad type for publishers named Rewarded Ad Gate beta program. This program is something Google has in AdMob and basically lets you serve some of your more "loyal" ...

Forbes contributors publish independent expert analyses and insights. Peggy Anne Salz covers business transformation in the mobile industry Gaming apps are experiencing their biggest year yet, fueled ...