One of the most profitable Google Ads targeting tactics is retargeting: showing ads to people who are already familiar with your business. But if you still think that “retargeting” means a Display ...

Recent conversations in the connected TV industry make much ado about performance. Marketers nowadays expect streaming campaigns to deliver results further down the funnel than reach and awareness.

Contextual ad shop Pulse 360 on Wednesday is expected to debut a new suite of ad retargeting capabilities across its various ad platforms. As a result, the company says clients can expect increased ...

When online fashion retailer St. Frock decided to double down on its social media strategy, it expanded on a plan to re-engage recent web site visitors and provide context to online promotions. In ...