Analysis of data helps businesses identify which ads, content, or social media channels are producing very little return on investment (ROI). Competitor analysis tools show which channels competitors ...

Marketing Agent is available now to Bluecore clients. Retailers using the solution will gain a single surface for understanding marketing performance across campaigns, audiences, and channels, backed ...

The battle for retail media dollars is heating up. More than $10 billion in incremental ad spend is expected to flow into U.S. retail media in 2025, with retailers and brands alike scrambling for a ...

Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand ...