Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your ...

The saying goes that when you do what you love, you’ll never work a day in your life. But when your clients love what you do, you’ll find yourself in a position to unlock the most powerful form of ...

If your hair stylist gave you $10 every time you sent one of your friends her way, you might be more tempted to tell all of your buddies what a fabulous stylist she was--or you might even try to make ...

A fourth referral program highlights the electric car maker's love affair with word-of-mouth marketing. Here's what investors need to know. Beginning on May 30 and running until July 15, Tesla's ...

This post will show you how to create an effective referral marketing strategy. Step-by-step we’ll walk through how to structure, design, and promote a referral program that will earn your brand ...

I'm sure you've done it. I know I've done it many times: You refer a client or colleague to a supplier or vendor you know. Isn't that considered the ultimate inbound or word-of-mouth marketing? These ...

Opinions expressed by Entrepreneur contributors are their own. Alignable recently completed a survey of 7,500 small-business owners in North America and asked participants a single question — what’s ...

Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These ...