The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble Almost any company can profitably market with case studies. And while case studies ...

When you study business at Case Western Reserve University, you’re not just reading case studies in the classroom. You will put the concepts into practice with a real-life consulting project. In the ...

Like most engineers, I find myself drawn to complex puzzles. And the more complicated the problem, the more intrigued I am to solve it. This love for problem-solving was nurtured at a very young age.

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

The designers for Monte Vista Elementary School’s proposed outdoor classroom had some key questions to answer: What materials could they use while staying under the district’s $10,000 budget? How much ...

Almost any company can profitably market with case studies. And while case studies don’t need to adhere to any one formula, there are general guidelines you should follow. The average case study is ...