In today's fiercely competitive business environment, brands are continually seeking innovative ways to gain an edge. Many traditional marketing strategies are reaching their limits, so we're seeing ...

The latest, most expansive iteration of affiliate marketing features an outcome-based pricing structure, brand control, and a growing number of partner types. The Fast Company Executive Board is a ...

Partnership marketing is an exciting place to be in 2021. It’s already a broad category, including influencer marketing, affiliate marketing - any sort of marketing where two separate entities ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Partnership marketing tech provider, Affise, has launched its latest ...

Before marketers are once again swept back into the hustle and bustle of everyday partnership program management, now is the perfect time to regroup. For brands and agencies managing partnership ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Everyday consumers buy into ...

I just scheduled a meeting with a well-known, well-funded company to discuss partnership opportunities for marketing, referrals, and revenue sharing. These discussions did not come about overnight, ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

I understand firsthand the power of strategic partnerships. Our firm was fortunate during the pandemic in that many ...

Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales. Learn how compelling content, innovative ...

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