One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to ...

Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns ...

There’s always a debate over whether SEO or PPC is best and which one you should invest your time and money in. Check out this infographic to see this argument from a visual perspective. Originally ...