Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...