The RTD market remains one of the alcohol industry’s biggest trends going into 2025, valued at $766.69 billion in 2024, according to Fortune Business Insights, and is projected to grow from $804.87 ...
In an arena that is growing increasingly competitive, AB InBev’s Nütrl Vodka Seltzer is seemingly aiming to use simplicity as its competitive edge, noting in campaign materials that its three main ...
NÜTRL Vodka Seltzer has debuted its first national campaign: “NÜTRL. The One with the Umlaut.” The Martin Agency creative features “Saturday Night Live” star Chloe Fineman as Gunter, a vodka seltzer ...
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NÜTRL grows its tasty vodka seltzer portfolio with two new flavor innovations: blueberry and peach
The #2 spirits-based seltzer and #1 contributor to category growth continues momentum with two bold, fruit-forward innovations NEW YORK (March 30, 2026) – NÜTRL Vodka Seltzer, the #2 spirits-based ...
The comedian, 34, said she was “intrigued” when the vodka seltzer brand first came to her and asked her to help develop their new spokesperson. “I had a ton of fun working with the team to bring to ...
Independence Day was nothing less than a fireworks show at the cash register for High Noon, a vodka-based seltzer brand that only just celebrated its third birthday. Retail sales data shows the brand ...
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