B2B marketing automation vendors have always been focused on lead nurturing. This makes sense: lead nurturing is a major reason why marketers have implemented marketing automation technology. By David ...

According to Televerde, the typical audit is a one-week process that includes some telephone time with the individual or team responsible for an organization’s automation deployment to understand how ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

The best lead nurturing programmes can dramatically increase the ROI delivered from lead generation. So what's the secret formula for really effective lead nurturing? This whitepaper explains in clear ...

Editor's note: This first article of a series focusing on lead nurturing asks and answers, "How do you achieve alignment between Marketing and Sales?" The series will cover 15 questions that are top ...

If Goldilocks left the forest and went into the wonderful world of marketing automation, she might experience a sense of déjà-vu. When it comes to lead nurturing some programmes start out too hard and ...

Access of our Lead Nurturing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today Get ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

Ten years ago marketing automation began its ascent to marketing technology’s pinnacle, kicking off the revolution known as “Martech.” What started as an evolution of email became the centerpiece of ...

Marketing automation systems a way to set up repeatable actions via an automated workflow process. These are often rule based systems where a defined process is layed out using triggers that perform a ...

Marketing automation can help a business make the most of their online marketing efforts. Today's business owner is busy, and not every small business can afford an entire marketing department.