Apple is well-known for its love of the so-called golden ratio, an “extreme and mean” mathematical ratio that designers as far back as the third-century B.C. identified as most likely to lead to ...

Apple is arguably the most recognizable tech company in the world today. Known for its cutting-edge innovation, minimalist design that appeals across generations, and a reputation for high-quality ...

Apple's new iPhone event invitation on the company's home page features a brightly-colored logo that moves like liquid as you touch it. Even before you do this, the static logo looks reminiscent of a ...

Apple finally made its October keynote official this morning with one of the most unique event invites we’ve ever seen. Instead of just using one standard design, Apple sent nearly every journalist an ...

But Apple has a special easter egg built into the event logo this year too, as spotted by Aaron Perris. If you visit Apple.com, you’ll see the event art featured prominently at the top. And for the ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

In addition to teasing WWDC 2026 with a new tagline today, Apple has shared a wallpaper, playlist, and a "Get Ready" video ahead of the event. iPhone, iPad, and Mac versions of the wallpaper are ...