Hosted on MSN

Lay's Changes Its Branding After Customers Didn't Realize the Chips Used Real Potatoes, Insiders Say

Think about it for a moment. When you grab a bag of Lay's chips, what crosses your mind? The satisfying crunch, the salty goodness, or maybe that nostalgic yellow and red packaging? What probably ...
Food

Lay’s enters ‘a new era’ with its largest brand fresh in nearly a century

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...
New York Post

Lay’s potato chips reveals largest redesign in brand’s history to align with ‘MAHA’ initiatives

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...
Seeking Alpha

Frito-Lay and Quaker Open New Industry-Leading Greenhouse Learning Center to Fast-Track Sustainable Packaging Innovation

PLANO, Texas, April 4, 2023 /PRNewswire/ -- Frito-Lay and Quaker today announced the opening of an industry-leading Greenhouse Learning Center at its R&D headquarters. The Learning Center will be used ...