The 2026 Australian lamb campaign sets out to prove “just how uniquely Aussie our version of happiness really is".

Australia has fallen from the Top 10 Happiest Countries for the first time ever – sparking Australian Lamb to launch an ...

Meat & Livestock Australia (MLA) has unveiled its annual Summer Lamb Campaign via Droga5, celebrating lamb as the dish that ...

Grilling and Gatherings: The ad opens with Kekovich grilling lamb, symbolizing the importance of food in bringing people together. Chasing Happiness: He enlists a team to showcase the joy of ...

For the past two decades, the annual Australian Lamb spot has been a staple in the Aussie advertising calendar, always ...

Meat & Livestock Australia (MLA) has unveiled its annual Summer Lamb Campaign, celebrating lamb as the dish that brings Australians together.This ...

“Enjoy the taste of 100 per cent real Australian happiness,” says “Lambassador” Sam Kekovich, who told 7NEWS: “It’s what ...

Imagine a world where Boomers, Millenials and Gen Z all live in separate microcosms, divided by a physical "generational gap". Stuck in their ways, only one thing serves to unite them all – succulent ...

An Australian meat advertisement making fun of the population’s generational gap has gone viral and some viewers are calling it the “best ad in history.” The advert titled “The Generation Gap” was ...

The latest instalment of Meat and Livestock Australia’s iconic lamb ad tackles the news that Australia has slipped to 11th on ...

The controversial Australia Day lamb ad featuring Lee Lin Chin will continue to be aired after the Advertising Standards Board ruled it had not breached the AANA Code of Ethics yesterday. The ad, ...