What sounds like a failed science experiment is actually this summer’s new sugar-rush snack. Finding new ways to decorate ...

TikTok's colorful Kool-Aid pineapple trend is everywhere this summer. I tested it myself to see if the candy-like snack lives ...

The internet has a lot to say about a new viral food trend that involves soaking pineapple spears in Kool-Aid. Here's how it ...

Kool-Aid was really into "twist"ing flavors, and, starting in 1997, scaled new heights with its line of Mega Mountain Twists. The initial T.V. ad played up its "wild," and "extreme" nature, and the ...

Perspective: You can learn a lot about American attitudes to race and class at the bottom of a pineapple Kool-Aid jar.

Kool-Aid is on it. Kool-Aid comes in more than 50 flavors, and in honor of its 75th anniversary, the company has released Kool-Aid’s Magic Twists, which comes in 22 flavors, from Soarin’ Strawberry ...

These days, the drink aisle is all about function. Electrolytes, natural caffeine, added protein—you name it. But no matter how “optimized” beverages get, there’s one thing consumers can’t seem to ...