While the classic Round Brilliant continues to reign supreme as the most sought-after diamond shape for engagement rings nationwide, shifting tastes are giving rise to new favorites. Across the U.S., ...

Diamonds are one of the most sought jewelry items by men and women. It is best suited for traditional, official and informal events. Diamonds come in a plethora of design, shape, and style. As it is ...

"Most popular diamond shapes in 2026, led by round brilliant and oval, based on recent Whiteflash sales data."A range of diamond shapes reflecting Whiteflash's 2026 sales trends, where round dominates ...

With the prices of the rounds and princess cut polished diamonds falling by 15 to 20 per cent in the last one year, diamantaires in the world's biggest diamond cutting and polishing centre have ...