Forbes

Japanese Green Tea Leaves Sell For Record-Breaking 1.96 Million Yen

Just over 2 pounds of hand-rolled green tea leaves from Japan sold for a record-breaking 1.96 million yen—or about $15,500—at auction on Monday as fuel and material costs rise, according to Kyodo News ...

America Can't Get Enough Matcha. Japan Is Struggling To Keep Up

A U.S. matcha boom is straining Japan’s tea supply chain, while one Shizuoka producer uses solar-powered farming to build a more resilient, sustainable future.

Japanese green tea giant Ito En surges 8%, defying a broad market sell-off

Ito En shares surged, bucking a broader sell-off in Japanese stocks following its fiscal first-quarter results.
Yahoo Finance

Notable Japanese Tea Varieties Beyond Matcha: Workshops Showcasing the Appeal of Matcha and Roasted Green Tea to be Held in Two U.S. Cities

TOKYO, December 08, 2025--(BUSINESS WIRE)--The Japan Food Product Overseas Promotion Center (JFOODO) has been engaging U.S. millennials since 2017. In FY2025, they will hold two Japanese tea workshops ...
Everyday Health

Green Tea vs. Matcha: How Do They Compare?

Both matcha and green tea are popular beverages with plenty of touted health benefits, but ultimately, you’ll want to choose the brew that you find the most delicious. Both matcha and green tea come ...