There were countless lip oil launches that came in hot throughout the warmer months this year. And while many buzzy brands released their own version of the juicy lip treat (including Fenty Beauty, ...

Everywhere you look there’s a new celebrity-backed brand. Much like other startups, numerous brands strive to be acquired by larger companies for substantial payouts. One such instance occurred in ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Blush has always been her go-to multi-use product. “You can do it on your lips and ...

Addison Rae is on her way to become a beauty mogul! The TikTok star's beauty brand, Item Beauty, is now available to shop at Sephora. Item Beauty's Sephora launch comes at the brand's first ...

Hello, I am Yuki from "Yuki's Beauty Editing Room"."I don't know what kind of beauty items to choose now that I'm an ...