"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The one thing no one warned me about when I lightened my hair from dark brown to strawberry blonde is ...

Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

Purple shampoo has become one of the most misunderstood products in haircare. Some people swear it saved their blonde, others say it dried their hair out or did absolutely nothing. The truth sits ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

This year has made it all but impossible for me to hit the salon as often as needed to upkeep my platinum blonde hair. Like everyone else, I’ve been relying more and more on at-home tricks to keep my ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing. If you’re ...