Hatch, the sleep wellness brand, has unveiled “Goodnight, Phone,” a faux horror movie trailer starring Kiernan Shipka and Jake Cannavale In the campaign, Shipka plays a sleepless woman doomscrolling ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Horror films don’t always need zombies, vampires or ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Horror films don’t always need zombies, vampires or ghosts to ...