Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers. Google announced plans to update how Google Tag Manager (GTM ...