Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but ...

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4. Google made a splash with its announcement of a sunsetting Universal ...

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in ...

Google Ads now supports fractional, cross-channel conversion imports, allowing you to improve optimization & maximize returns. Google Ads now supports importing fractional, cross-channel conversion ...

Marketing and SEO specialists place great importance on Google Analytics data because it is thanks to this information that user behavior can be analyzed very accurately. In this guide, we'll see how ...