Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...
Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
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Why campaign-specific goals matter in Google Ads
Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...
Actual SEO Media, Inc. examines how Google Ads’ intent-first model and automation are reshaping paid search strategy ...
Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...
Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...
Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.
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