Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Gillette recently unveiled the Fusion Gamer and Fusion Power Gamer, two new variations of its men’s razor. The canny Web site, television ads, and packaging were put together specifically to appeal to ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

NEW YORK Gillette today launched Gillette Fusion and Gillette Fusion Power, new wet shaving systems that incorporate five blades in the head. “Gillette Fusion is more than just a next generation ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to getting a close, smooth shave, not just any razor will do. The prices of store-brand razors can be tempting, but ...

The razor business is all about the blades. Get consumers hooked on your razor, and they buy the highly profitable refill blades forever. That seemingly indestructible, high-margin revenue stream is ...

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When Brian Eastwood first went into lockdown, it was the first time in a long time that he stopped shaving. The 41-year-old used to spend five days a week at the office, and would rarely go 48 hours ...

(Reuters) - Procter & Gamble Co's Gillette unit on Monday sued the maker of Schick razors for the second time in 13 months, seeking to stop its sale of razor blade cartridges designed to fit ...