Wondering whether to opt for store brand or name-brand food at the grocery store? We have insider secrets to share! Should ...

Big brands make most store-brand groceries in the same factories. Here's where to save — and which to skip.

Add Yahoo as a preferred source to see more of our stories on Google. Famous brand name foods - Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll ...

Store brands have come a long way from the generic products shoppers reluctantly bought just to save money. Today, many retailers invest heavily in developing private-label foods that compete directly ...

From up & up to Market Pantry, Target is well known for its private label line of brand offerings. These generic offerings are often reasonably priced and work just as well, if not better, than their ...

Generic groceries cost about 40% less than name brands. Producer Kelly and I showed you the savings last summer when we went shopping for the same exact stuff. I bought generic 32 ounces in the car.