You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

When it comes to health, it’s good to trust your gut. And some generations trust their guts enough to share all the details. According to one medical expert, baby boomers and Gen X can learn a lot ...

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Growing up Gen X is something that evokes a great deal of nostalgia, especially because many of the things Gen X experienced are no longer available. For example, not many younger people know what ...

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Generation X, as the first generation of do-it-yourself retirement planners, is falling behind. As the first American generation funding retirement largely without private pension plans, Gen X — those ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...