Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

If a Gen Alpha tween said, “Let him cook,” would you know what that meant? No? AI doesn’t either. A research paper written by soon-to-be ninth grader Manisha Mehta was presented this week at the ACM ...

If Gen Z is known as the side hustle generation, Gen Alpha may soon take the crown. A survey of 2,002 U.S. Gen Alpha and Gen Z individuals (ages 12 to 28) by social commerce platform Whop found that ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

As Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically shifted. On ...

I started out this week intending to update a column I wrote a couple of years ago, one aimed at helping our less “in the mix ...