What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. Beauty brands are constantly evolving to market to the next generation of ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

At what age is it appropriate for kids to start experimenting with beauty products? Such was the question on the minds of many parents last year after the launch of Shay Mitchell’s latest business ...

The brand is entering Sephora with a range of 12 products that span across the skin care, hair care, fragrance and sunscreen categories. "This launch represents so much more than retail expansion," ...

Shifting preferences among Gen Alpha and their parents toward healthier, cleaner snacks are prompting calls for clearer, more honest labeling. Recent research and regulatory proposals highlight the ...

India’s youngest consumers are emerging as a decisive force in shaping the country’s consumption economy, prompting brands to rethink how they build products, narratives, and ...

Insights consultancy Beano Brain released its second annual look at “The 100 Coolest Brands” among Gen Alpha in the U.S. The study focused on brand attitudes among consumers aged 7-14. YouTube took ...

After over 60 years, Claire's has closed all of its 154 stores in the UK and Ireland. What lessons can businesses take from ...