GA4 provides valuable insights into user interactions on your website. Learn how to analyze key metrics like sessions, session duration, and events to refine your digital strategy. Beyond page visits, ...

Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, ...

SEO teams can tie organic performance to revenue by mapping full user journeys in GA4 and uncovering hidden conversion opportunities.

B2B SaaS user journeys are rarely straightforward. Unlike the faster, more direct paths common in B2C, SaaS buyers take longer to decide — working through extended evaluations, multiple stakeholders ...