The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...

The Shinsegae Group’s “Landers Shopping Festa” advertisement, released last month, opens with a provocative line: “We didn’t make this ad because we lack money or ideas.” The crude AI-generated video ...

When a fitness ad is placed right next to an escalator, or a fast-food billboard about crispy chicken appears in front of a cemetery, the sheer irony can make even the most stoic among us crack a ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold Pharma Lions–winning social media campaign, “Friedreich’s Back,” for ...

In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl. It was also hard to throw a Pepsi can without hitting a car ...

Humor has long been seen as a “soft skill,” useful for easing awkward Zoom moments or sharing a laugh with colleagues. But CU Boulder researchers Tony Kong and Peter McGraw argue it’s far more than ...