AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Size will matter more for Americans in the coming months as rising costs spur manufacturers to make products smaller. Some see the phenomenon of "shrinkflation"—a portmanteau word which British ...

Today, like never before, a new social consciousness permeates commerce. Consumers are vocal about their social positions, and they pledge to stand firmly behind companies that do the right thing ...

Consumer staples and consumer discretionary have one thing in common: they affect consumers. In falling stock markets and weak economic climates, the term "consumer staples" became more familiar in ...