Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Certainly, says Angela Seits, managing director of strategy and insights at PMG. And Seits has the brain scans to prove it – or at least, bods at neuro-marketing agency Neuro-Insight do. “You can ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

When was the last time you saw an ad that was so funny that you wanted to share it with all your friends? Bringing humor back into advertising could be a good way for brands to help consumers better ...

Since 2020, the number of ads that use humour as a creative strategy has dropped from more than half to a measly 34% globally across all channels. Sure, we are living in difficult times, which can ...

I love to surround myself with friends who have a great sense of humor. The only downside to hanging out with people that make me laugh is when they make me laugh too hard. So now I just carry extra ...

This post was coauthored by CMC student Carly Kirsch. Workplaces are often stress-inducing. What can be done to lighten the work stress-load? Humor is one antidote. The Benefits of Humor There is good ...

(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...