These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

Gen X grew up in a world where kids roamed the streets until the streetlights came on, took the bus alone at 10, and figured things out without adult supervision. But despite (or maybe because of) ...

Generation X may be among the smallest generational cohorts, but new research from ICSC shows they are one of retail’s most valuable and underestimated consumers. Born between 1965 and 1980, Gen X has ...

As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges this year. Born between 1965 and 1980, many in this generation find ...

Gen X excels at life skills like adapting to a changing world and making do with less, although they wish they didn't have to.

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

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Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...