JD Supra

Pharmaceutical Direct to Consumer Programs: OIG's Low-Risk Roadmap for Drug Discounts & Congressional Concerns on TrumpRx Compliance

On January 27, 2026, the Department of Health and Human Services, Office of Inspector General (“OIG”) published a Special Advisory Bulletin ...
JD Supra

HHS OIG Issues Guidance on Anti-Kickback Statute Implications for Direct-to-Consumer Drug Sales Ahead of TrumpRx Launch

In advance of the anticipated rollout of the “TrumpRx” website, a platform promising lower-priced drugs sold directly to ...
PharmExec

HHS Releases New Guidance on Lowering Prescription Drug Prices Through DTC Programs

The US Department of Health and Human Services (HHS) issued new guidance clarifying how pharmaceutical manufacturers can ...
European Medical Journal

TrumpRx: Guidance on DTC sales issued to industry

The Office of Inspector General's bulletin provides a framework for pharma companies selling prescription ...
MarketWatch

Direct-to-Consumer (DTC) Genetic Testing Market to Grow by $6 Billion During 2025-2032: Analysis of Industry Dynamics and Key Player Strategies - ResearchAndMarkets.com

The "Direct-to-Consumer Genetic Testing Market - Global Forecast 2025-2032" report has been added to ResearchAndMarkets.com's offering. The direct-to-consumer genetic testing market is undergoing ...
Beverage Industry

The Last Mile: Evaluating route to market

There are three primary avenues for getting your brand to consumers: direct-to-consumer (DTC), warehouse direct sales to retailers (WD) and direct-store-distribution (DSD). Brian Sudano explores which ...
Forbes

Direct-To-Consumer Sales Can Fulfill Trump’s Drug Pricing Promises

"The White House would be wise to push DTC programs as a way to lower costs while keeping America the world’s medicine chest," says health expert Sally Pipes. The Trump administration wants to enable ...
MM&M

How new direct-to-consumer platforms are changing pharma’s relationships with patients

In 2001, Peter Ax left his role as an investment banker to purchase a Utah-based online pharmacy, which ultimately grew into major telehealth platform UpScriptHealth. In the early days of using the ...